Retailing on
the EDGE

An innovative, new digital signage solution that integrates seamlessly into your retail environment.

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2018 Finalist - Digital Signage Expo Apex Awards



Real-Time Connectivity

Each shelf has an integrated bluetooth radio, wifi radio, and zigbee radio. This allows tags to be updated in real-time, so they’re always accurate and up to date.

Shelf full of heavy bottles of apple juice


Shelves can each hold up to 500lbs, so you can use them to display almost anything.

Screenshot of Cloud Portal

EDGE Cloud Portal

Manage display content easily. With a rich user interface, the portal lets you manage display pricing, ads, messages & product info displayed on EDGE™ shelves across all your locations.


Promotional Signage

Improved effectiveness of at-the-shelf marketing and merchandising

  • Generate advertising revenue by advertising specials, competitive, and complementary brands at the shelf.
  • Display messages for missing product, alternatives and expected replenishment dates.
  • Use videos to enhance product information.
Shelf Tags

Delivering an enhanced shopping experience to consumers

  • Implement price updates instantly across one or multiple stores, making execution of promotions a snap.
  • Deliver relevant messaging to consumers at the shelf for a more satisfying shopping experience.
  • Deliver coupons at-the-shelf to make the most of promotions.
Shelf tags showing ordering mode for associates

Improved operational efficiency

  • Streamlined restocking activities with visual indications of which products belong on which shelves.
  • Dynamically adjust pricing to accommodate special promotions, in-store marketing tests and limited-time-only deals.


They look very organized, neat and clean. Tags are placed right under the product."

They just look more up to date."

They are a lot easier to read without my glasses."

EDGE shelves are a ground-breaking in-store solution that directly link the digital experience to the brick and mortar retail environment. The shelves provide our clients with the ability to differentiate themselves within the cluttered retail environment, and most importantly, have proven to drive incremental sales lift for our clients. "

Kyle Bruner
Director, Customer Solutions
The Mars Agency


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